About: Andrew Birkett
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Do You Know Your Customer?
For a start-up entrepreneur every little victory over their much larger competitors makes them a little less likely to join the nearly 80% of businesses who fail within their first five years.
There are a plethora of ways to get those little victories, some of which include using the snail like pace larger companies work at against them by quickly innovating. However, this article seeks to address just one: knowing your customer.
So why is knowing your customer so important?
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